Design Research & Film Experiment · Concept, Visual Narrative, Critical Media Analysis
Role
Concept Development · Design Research · Narrative Development
Visual Direction · Editing · Motion & Post-Production
Overview
Be Male Fantasy is a design research project examining how gendered and racialised stereotypes circulate in visual culture and reappear in AI-generated imagery. The work uses short film as a medium to explore how cinematic tropes, bias and social expectations shape representations of femininity.
Concept & Approach
The project investigates how sexism, racism and other structural prejudices become encoded into image-making — both through traditional film language and through algorithmic systems. I developed the research framework and visual direction using staged imagery, controlled lighting and textual overlays to expose how these biases guide perception and desire.
The aesthetics blend digital experimentation with intimate portraiture, creating a space between critique, vulnerability and embodied experience.
Deliverables
• Research framework & conceptual analysis
• Short film (concept → final edit)
• Visual narrative system
• Motion/text overlays
• Colour grading & sound design
• Promotional stills & social teaser assets
Outcome
Presented in design research and digital culture contexts; used in conversations on bias, media literacy and feminist critique
Statement
Be Male Fantasy reveals how biases shape visual culture — and questions how these patterns persist in both human and machine-generated imagery.
