alinabertacca

Moodswings

A feminist visual identity and music video project reclaiming emotionality, anger and “too muchness.” Through bold graphics, performance elements and motion design, the work flips stereotypes into an expressive, empowered aesthetic.

Visual Identity & Music Video · Concept, Visual Design, Motion, Art Direction

Role

Concept Development · Visual Identity · Art Direction
Logo & Album Artwork Design · Motion Design · Music Video Direction

Overview

Moodswings is a feminist visual identity project created for a fictional band. It challenges the trivialisation of female emotions and the stereotypes surrounding “moodiness” and emotional intensity. The project uses irony, exaggeration and bold visual language to reclaim emotional expression as something powerful rather than shameful.

Concept & Approach

The project responds to everyday dismissive comments such as “Are you on your period?” or “Calm down, you’re overreacting.”
I developed a visual world that turns these stereotypes upside down — alienating the female body, flipping the male gaze into a female gaze, and translating emotional intensity into a deliberate aesthetic choice.
The identity blends graphic design, performance, and motion, resulting in a high-energy visual universe that embraces exaggeration as a form of empowerment.

Deliverables

• Full visual identity (logo, type concept, colour palette)
• Album artwork & promotional graphics
• Motion sequences & visual language for the band
• Music video (concept, visual direction, editing & motion elements)
• Poster series & social media assets

Outcome

Used as a cross-media visual identity project exploring gender stereotypes, emotional expression and feminist reframing
Applied in video, print and social formats

Statement

Moodswings transforms emotional excess into visual power — reclaiming everything often dismissed as dramatic, unstable or “too much.”

More Projects

Cunt-erattack

An immersive media installation translating 7.5 million TikTok comments into AI-driven avatars, motion loops and spatial storytelling. A feminist exploration of digital violence and algorithmic discrimination, visualised through glitch aesthetics and critical data design. [Read more]
Inglorious Bodies (BritneyX Festival)

A spatial installation for the BritneyX Festival examining desire, control and the politics of the female body. Combining graphic design, custom typography and sensory staging to create a feminist counter-space of reflection and collective experience. [Read more]
Be Male Fantasy

A design research project exploring how social bias shapes cinematic imagery and resurfaces in AI-generated visuals. Through film, staged compositions and textual overlays, the work reveals how cultural expectations are framed, performed and reproduced across both human and machine-driven image systems. [Read more]