Awareness Campaign · Visual Design, Motion, Social Content
Role
Visual Design · Concept Development · Motion Design
Content Creation · Messaging Support
Overview
This campaign was developed for TH Köln to raise awareness around sexual harassment within academic environments. The goal was to communicate sensitive and complex issues with clarity, accessibility and visual impact — reaching students, staff and broader campus communities.
Concept & Approach
The challenge was to balance urgency with approachability. I designed a typographically driven visual identity using bold statements, focused colour contrast and clear hierarchy to maximise visibility across print and digital formats.
Motion assets and social content extended the campaign across digital channels, allowing messages to circulate quickly and consistently. The design is direct, contemporary and rooted in a feminist understanding of power dynamics within institutions.
Deliverables
• Campaign visuals & poster series
• Motion assets for digital platforms
• Social media templates & static assets
• Typographic system
• Messaging refinement & creative support
• Documentation assets
Outcome
Implemented across TH Köln’s physical and digital communication channels
Contributed to increased visibility of support structures, reporting pathways and preventative resources
Statement
A campaign that uses design to speak clearly about boundaries, accountability and collective responsibility.
